“You’re great at what you do. You need to shout about it more.”
That’s what my friend Pete said to me at our business network meeting one morning.
It got me thinking… How many of us are that confident in what we do that we can shout from the rooftops? I know I struggle with it.
Self promotion is not my favourite. I find it hard to promote myself without thinking that I sound like an arrogant so and so. Or I’m worried that I will annoy all my friends on social media if I keep banging on about
my business.
(That was what inspired me to deliver my talk at Entrepreneurofest, more on that another time!)
Four ways you can hack your way to smashing self promotion
1) Get yourself a social media presence.
I know a lot of people feel really overwhelmed about doing social media marketing these days. There are so many platforms out there, which ones do you choose? Start small and pick one. Facebook is a good place to start. You can set up a page or group in minutes and you can schedule posts to go out whenever you want for FREE.
2) Make a blog for your website.
A blog is a great way of showcasing your expertise and letting people into your world so they can know more about who you are and what you do. It’s also a handy way to create some content to share on those social media profiles that you just set up! :)
3) Have a go at podcasts.
Chances are you might know someone who does a regular podcast. Why not ask them if you can jump on and chat a bit about your business? Even if their podcast is a super niche one about DnD or whatever you could suggest recording a short promo to be used during a ‘break.’ The worst that can happen is that they say no.
If you don’t know anyone that has their own podcast, consider reaching out to some that already talk about things relevant to what you do.
4) Write some articles.
Do you know that most publications accept submissions? Even if you are not a journalist by trade or a writer you can still submit an idea for an article to the Editor. Like with the podcast thing, find out some publications that are relevant to your thing and pitch them an article. A lot of publications attach a bio of the author to their articles so it’s a good way of continuing to establish your credibility - you might even get paid!
How on earth am I going to find the time for all this?! I know, I know, the last thing you need is MORE work. Well, you can approach this in two ways. You can accept that this is some of the work you need to be doing to grow your business and desperately try to carve out some time in your already packed schedule to do that.
OR, you can join me! Sign up to my newsletter for the latest tips and tricks. Take a look at my services and if you think we’re a good fit, hire me. Together, we can get you out there, effortlessly telling the world why you’re amazing.
Till, next time friends!
